In an effort to raise awareness for World aids Day and the Keep A Child Alive program, a number of different celebrities will be going offline until $1 million is raised for the organization, which is run by Alicia Keys.
The celebrities taking part in the event include Keys, Lady Gaga, Justin Timberlake, Usher, Kim and Khloe Kardashian, Jennifer Hudson, Ryan Seacrest, Elijah Wood, Serena Williams, Janelle Monae, and Keys' husband Swizz Beats. Each of the stars filmed a "last will and testament" to play during the week to signify their "digital deaths."
The idea behind it is to make the world more aware of what is going on outside of their comfort zones. I'm curious to see how long it takes to raise the money.
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