Saturday, April 30, 2011

Amazon.com's 69 cent store

This week Amazon.com launched a stored where costumers can purchased songs for 69 cents. This was the site's attempt to bring more people to their e-commerce website.

Amazon.com had cut the price of the song to 69 cents in the past but this is the first time a page is specifically dedicated just to this offering. About 200 songs out of the 15 million available have been cut to 69 cents and on Friday, 26 songs from the top 40 songs from artists such as Jennifer Lopez, Katy Perry and Black Eyed Peas were included.

Director of Amazon Music stated that cutting the prices of the songs they have on their site boosts their music sales and it improves their music recommendation engine.

SOURCES: Business Week; Image

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