Monster Energy Drink is using The Beastie Boys for using their music and names in promotional videos. Recently, it was revealed that Adam "MCA" Yauch's will contained a handwritten footnote that "In no event may my image or name or any music or any artistic property created by me be used for advertising purposes."
The case was filed in New York. The videos in question were promotions for Ruckus in the Rockies, a Monster-sponsored event.
"Yauch was likely making a statement to the world that life is about more than profit," writes Wendy Goff, a trusts and estate lawyer writing for Forbes.com. "He attempted to exercise control over his name, image and legacy in order to make that point. The sad irony is that Yauch’s heirs may desperately need that profit to pay the legal bills that result from his final act of defiance."
Source: Huffington Post
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