Australian actor Hugh Jackman (X-Men) was said to have been affected by his visit in Ethiopia that the actor planned to release a campaign unlike any other.
Jackman who stated "he met a man who changed the way he looked at the world" has been launching his own brand of coffee. He stated that the man he met, Dukale is a coffee farmer and that he and Dukale had planted coffee trees together. "I began to see the potential for one man’s hard work to transform an entire community," Jackman added.
Jackman whose coffee brand is called "The Laughing Man" will be giving the profits of the brand to charity.
Tea and chocolate will also be produced under "The Laughing Man" brand.
SOURCES: Muscirooms; Image
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