Tuesday, July 10, 2012

Summit Entertainment Launches Virtual Flash Mob


TWEET YOUR MOVES & BE IN A MUSIC VIDEO!
SUMMIT ENTERTAINMENT LAUNCHES THE FIRST-EVER WORLDWIDE VIRTUAL FLASH MOB TO CELEBRATE "STEP UP REVOLUTION"


SantaMonica, CA, July 9, 2012 - To celebrate the uniting power and universal language of dance, everyone around the world will have the chance to "Tweet Their Moves & Be In A Music Video" and become part of the first-ever virtual flash mob for STEP UP REVOLUTION, the next installment of the most successful dance franchise in the world.  Open to anyone, regardless of skill, participants who join in the virtual flash mob will have the chance to be featured in an all-new music video set to Timbaland's "Hands in the Air," from the upcoming STEP UP REVOULTION soundtrack. 

STEP UP REVOLUTION cast members Ryan Guzman, Kathryn McCormick, Misha Gabriel and choreographer Jamal Sims have demonstrated four dances for participants to choose from for the virtual flash mob. 

After selecting one of the four dances, fans will need to record themselves performing the dance, upload their video to an online video platform (e.g.,YouTube), and tweet the video link with the hashtag #StepUpMob.  Each video submitted with that specific hashtag will be collected for the opportunity to be featured in the final music video.

Here is the demonstration video with all four dances (embed code & HD source files below):http://twitvid.com/C9DIA

Follow the four simple steps below to "Tweet Your Moves & Be In A Music Video," and to participate in the STEP UP REVOLUTION Flash Mob:

1)     Choose a dance
2)     Record yourself
3)     Tweet your video link with #StepUpMob
4)     Be in the music video!*

The submission deadline is July 15, 2012.

The final music video featuring the flash mob participants will be available by July 24, 2012 at YouTube.com/StepUpMovie.

*All videos are subject to Summit Entertainment's online Privacy Policy located athttp://www.summit-ent.com/terms.php and Terms of Use located at www.summit-ent.com/privacy.php.   Summit is under no obligation to use any video submitted.




About STEP UP REVOLUTION
STEP UP REVOLUTION is the next installment in the worldwide smash Step Up franchise, which sets the dancing against the vibrant backdrop of Miami.  Emily (Kathryn McCormick) arrives in Miami with aspirations of becoming a professional dancer and soon falls in love with Sean (Ryan Guzman), a young man who leads a dance crew in elaborate, cutting-edge flash mobs, called "The Mob." When a wealthy business man threatens to develop The Mob's historic neighborhood and displace thousands of people, Emily must band together with Sean and The Mob to turn their performance art into protest art, and risk losing their dreams to fight for a greater cause.

SOURCE: Press Release courtesy of Fons PR and Summit Entertainment

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